By Justin Sykes, Marketing Manager, Marvell
Highest performance, lowest power, smallest footprint, most efficient solutions…
This is the constant mantra at Marvell when designing our state-of-the-art system-on-chips (SOCs), regardless of the product category. In this case, highest performance, low power, small footprint and most efficient solutions have resulted in the Marvell 88PA6120 - an ink, thermal and color laser multifunction printer SoC that Prinics has selected for its newest mobile thermal photo printer dubbed the “best picture kit in my hand.” The new Prinics PicKit M1, a handheld battery powered photo printer, is an example of a brand new fun device. The PicKit M1 is extremely easy to use thanks to the integration of NFC and WiFi direct. Touch any NFC enabled phone to the printer and it will launch the intuitive PicKit app and establish a WiFi direct connection. No NFC? No problem! Simply launch the app manually. From the app you can select from any of the pictures on the phone and print. A minute later you have a high quality 2.1”x 3.4” photo the share with friends. There is nothing like the joy of holding a real photo in your hand!
Whether at the highest end of performance, middle- or low-end of a product class, Marvell’s family of printing SoCs seek to drive down cost and improve performance of existing or new product categories. And not just at the SoC level. We don’t stop at a diverse product line and broad range of print solutions; we offer the most complete software-development kit (SDK) and solutions for traditional ink/laser/thermal and dye-sub printers, as well as for mobile and 3D printing. For example, the Marvell SDK allows OEMs faster time-to-market. Reference designs allow OEMs to capitalize on other Marvell high-performance, low-power product lines such as the Marvell Avastar™ 88W8782, a highly integrated wireless local area network (WLAN) SoC, that gives consumers highly convenient wireless print options using Apple AirPrint, Google Cloud Print, and Mopria™ Print Service for Android devices or Wi-Fi local printing. Plus, Marvell’s strong cryptography and tamper protection schemes offer security and protect consumables from counterfeiting.
Here’s how Marvell’s latest high-end printing SoC delivers on best-in-class performance, footprint and cost. The Marvell 88PA6120 system-on-a-chip (SoC), offers unmatched integration, I/O connectivity and performance for traditional printing and 3D printing solutions. It combines powerful processing with a host of I/O capability and dedicated imaging hardware acceleration to deliver high performance and excellent image quality. It integrates a powerful 533MHz ARM v7-compatible processor to handle all the application processing requirements. Its super-integrated design lowers the solution part count to achieve lower cost. Marvell solutions are also highly configurable enabling a single SOC to support a wide range of ink and laser printers, MFP’s, and 3D printers.
It’s no wonder Marvell is the world’s number one supplier of printer SoCs, and the Prinics PicKit shows that there is still more innovation and growth to come in the printer market. And at Marvell, we will continue our mantra to keep at developing higher-performance, lower power, smaller footprint, lower cost SoCs.
This article is the final installment in a series of talks delivered Accelerated Infrastructure for the AI Era, a one-day symposium held by Marvell in April 2024.
AI demands are pushing the limits of semiconductor technology, and hyperscale operators are at the forefront of adoption—they develop and deploy leading-edge technology that increases compute capacity. These large operators seek to optimize performance while simultaneously lowering total cost of ownership (TCO). With billions of dollars on the line, many have turned to custom silicon to meet their TCO and compute performance objectives.
But building a custom compute solution is no small matter. Doing so requires a large IP portfolio, significant R&D scale and decades of experience to create the mix of ingredients that make up custom AI silicon. Today, Marvell is partnering with hyperscale operators to deliver custom compute silicon that’s enabling their AI growth trajectories.
Why are hyperscale operators turning to custom compute?
Hyperscale operators have always been focused on maximizing both performance and efficiency, but new demands from AI applications have amplified the pressure. According to Raghib Hussain, president of products and technologies at Marvell, “Every hyperscaler is focused on optimizing every aspect of their platform because the order of magnitude of impact is much, much higher than before. They are not only achieving the highest performance, but also saving billions of dollars.”
With multiple business models in the cloud, including internal apps, infrastructure-as-a-service (IaaS), and software-as-a-service (SaaS)—the latter of which is the fastest-growing market thanks to generative AI—hyperscale operators are constantly seeking ways to improve their total cost of ownership. Custom compute allows them to do just that. Operators are first adopting custom compute platforms for their mass-scale internal applications, such as search and their own SaaS applications. Next up for greater custom adoption will be third-party SaaS and IaaS, where the operator offers their own custom compute as an alternative to merchant options.
Progression of custom silicon adoption in hyperscale data centers.
By Sandy Rodriguez, Corporate Staff Professional, Philanthropy, Marvell
Marvell is excited to be named “Fittest Firm” in the annual Silicon Valley Turkey Trot for the eighth consecutive year. Since 2016, Marvell has sponsored the Fittest Firm Competition and earned this title with the largest number of employee registrants in the largest firm category.
The biggest Thanksgiving Day race in America, the Silicon Valley Turkey Trot draws thousands of runners, joggers, and walkers to join in healthy activities on the holiday while contributing to the less fortunate in our community. Marvell had a total of 894 employees participate in the Turkey Trot this year. Since its inception in 2005, the event has donated $11.2 million and collected over 250,000 pounds of food for several local charities.
By Mary Gorges, Content Manager, Talent Branding, Marvell
At Marvell, we strive to create a culture of inclusion and belonging, where everyone feels welcomed, can share different perspectives, and work together to achieve a common goal. Veterans Day on Saturday, November 11 is an opportunity in the U.S. to honor the brave individuals who have selflessly served our country and to express our deep gratitude for their dedication and sacrifice.
In recognition of Veterans Day, let’s hear from military veteran Joseph Goodearly, who’s been at Marvell for 18 years in our Storage business. He shares his perspective on what this day means for him and the military lessons he learned that have helped him in his post-military career.
Join us in celebrating and honoring the contributions of our veterans and those currently serving in active duty around the world.
Here at Marvell, we talk frequently to our customers and end users about I/O technology and connectivity. This includes presentations on I/O connectivity at various industry events and delivering training to our OEMs and their channel partners. Often, when discussing the latest innovations in Fibre Channel, audience questions will center around how relevant Fibre Channel (FC) technology is in today’s enterprise data center. This is understandable as there are many in the industry who have been proclaiming the demise of Fibre Channel for several years. However, these claims are often very misguided due to a lack of understanding about the key attributes of FC technology that continue to make it the gold standard for use in mission-critical application environments.
From inception several decades ago, and still today, FC technology is designed to do one thing, and one thing only: provide secure, high-performance, and high-reliability server-to-storage connectivity. While the Fibre Channel industry is made up of a select few vendors, the industry has continued to invest and innovate around how FC products are designed and deployed. This isn’t just limited to doubling bandwidth every couple of years but also includes innovations that improve reliability, manageability, and security.